A new reality TV series, Bar-One Manhunt, will be broadcast on Wednesday nights SABC3 prime time early next year, Nestlé announced on Monday 26 October 2009. The series is an extension of the brand's latest creative integrated marketing campaign, "It's easy to Spot a BAR-ONE Man” .
It's easy to Spot the Bar-One Man, which is at the creative centre of Bar-One’s latest creative brand campaign, but now 14 South African contestants will have an opportunity to actually compete against each other for the ultimate title as South Africa’s alpha male in “Bar-One Manhunt” which will début on SABC3 in January 2010.
"The reality TV show concept is spot on with the brand architecture and DNA - the chocolate bar gives real men the energy to live a 25 hour day,” states Monique Koning, Bar-One brand manager.
Several challenges are planned for each episode offering brain and brawn showdowns on various sets in locations in South Africa and others across the world.