Friday, July 17, 2009

Standard Bank is no longer "Inspired. Motivated. Involved"

SHOOT: Some of South Africa's brightest and best work for Standard Bank. It was voted, ahead of SASOL, as the 'Best South African Company' by Forbes. Their new mantra, Moving Forward, will be tough to bear out in reality as a context of contraction sinks its teeth into finance. If Standard Bank can tread water, and stay where they are, they will have done well. Not sure if moving forward in this climate is realistic, not financially at any rate, and particularly not for a bank.
Standard Bank is no longer "Inspired. Motivated. Involved" but "Moving Forward" with its first integrated global and in-country advertising campaign to support the group's growth in emerging markets, it announced this afternoon, Thursday, 16 July 2009. The bank has also developed an internal social network site, BlueConnection, to enables employees worldwide to connect with each other using features common to Twitter and Facebook.
The campaign, masterminded by the bank's global agency TBWA\Hunt\Lascaris, launches on Friday 17 July in key markets and is expected to reach about 475 million people in about 30 countries. It will include outdoor (in South Africa, wrapping Sandton City, the CTIA water tower and Gautrain Station), TV, print and digital [web - from macro ( to global and local microsites - and mobile (].
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