For a brief period of time, MySpace was the site where everyone kept their profile and managed their friendships. But soon, the service began to attract fake profiles, the wrong kind of white people, and struggling musicians. In real world terms, these three developments would be equivalent to a check cashing store, a TGIFridays, and a housing project. All which strike fear in the hearts of white people.
White people were nervous but had nowhere else to go. Then Facebook came along and offered advanced privacy settings, closed networks, and a clean interface. In respective real world terms, these features are analogous to an apartment or house with a security system/doorman, an alumni dinner, and a homeowners association that protects the aesthetics of the neighborhood. In spite of these advances, some white people still clung to their old MySpace accounts. That was until they learned that Facebook started, like so many things beloved by white people, at Harvard.